How to Get Clients as a Virtual Assistant in 2024
Know how to do content marketing
If you want to be found online, then you need the right keywords to be found. Content marketing for your virtual assistant business is important. In the old days, articles just needed to contain the "keyword phrase" three times, and you were good to go. Well, not any more.
Your virtual assistant content marketing needs to be cleverly crafted, engaging, contain the right key words, and the right ancillary phrases to be "liked" by Google and other search engines. For example, we've been featured in the news and media more than 50 times, so we have "cracked the code."
Your virtual assistant content marketing needs to be cleverly crafted, engaging, contain the right key words, and the right ancillary phrases to be "liked" by Google and other search engines. For example, we've been featured in the news and media more than 50 times, so we have "cracked the code."
Know where to find clients that are looking for a virtual assistant
Know the tricks for scoring new clients
It's nice to have virtual assistant clients come to you, but you also have to "beat the bushes" to drum up some business. There are several websites we have been utilizing for years that consistently bring in new business for our agency, so we know these methods work.
In order for your virtual assistant business to be successful, you need to have a 360-degree plan for finding and keeping clients because it's a hyper-competitive market to be in.
In order for your virtual assistant business to be successful, you need to have a 360-degree plan for finding and keeping clients because it's a hyper-competitive market to be in.
Take out ads to score new virtual assistant clients
In addition to your content marketing and SEO plans, you should consider investing a little money in paid ads on platforms like Facebook and Google. As the old saying goes, "You have to spend money to make money." The balance here is to find the right conversion formula for a solid ROI.
For example, if you spent $200 to get a new virtual assistant client but they only spent $100, then you went backwards. You need to experiment with how much it costs to acquire a new virtual assistant client and how much the average person spends for services. Hint: you need an easy to remember domain name for your VA business.
For example, if you spent $200 to get a new virtual assistant client but they only spent $100, then you went backwards. You need to experiment with how much it costs to acquire a new virtual assistant client and how much the average person spends for services. Hint: you need an easy to remember domain name for your VA business.
Backlinks is a key SEO strategy for virtual assistant websites
Quality virtual assistant SEO matters
Part of how Google gages whether or not your site is of quality has to do with linking. You want other websites to link to you, and you also want outbound links that go to quality resources.
Virtual assistants need to engage in outreach initiatives to form partnerships with like-minded businesses, but not ones that are necessarily direct competitors. We can show you how to do that.
Virtual assistants need to engage in outreach initiatives to form partnerships with like-minded businesses, but not ones that are necessarily direct competitors. We can show you how to do that.
Understand how to market your virtual assistant business on social media
Social media is a critial component to the success of your virtual assistant business. No stone should be left unturned. If you want to score more virtual assistant clients, then here are just some of the social media sites that you can market on:
This list is by no means exhaustive. You can try different types of virtual assistant marketing content and see which platforms bear the most fruit.
- YouTube
- TikTok
- Snapchat
This list is by no means exhaustive. You can try different types of virtual assistant marketing content and see which platforms bear the most fruit.
Understand what you're good at as a virtual assistant
Highlight your virtual assistant skillset
Virtual assistants need to do some soul searching to decide which services they will offer to clients. It's hard to be a "Jack of all trades (and master of none)." Know how to sell your services to prospective clients so you can "close them" on using your services over the thousands of other VAs offering the same services.
If, for example, that you use to be an event planner at a 5-star hotel before deciding to become a virtual assistant, then you can put that selling point in your marketing and also discuss it with prospective clients. Other ideas about VA tasks include booking appointments, research, calendar management, vacation planning, and reviewing resumes for clients.
If, for example, that you use to be an event planner at a 5-star hotel before deciding to become a virtual assistant, then you can put that selling point in your marketing and also discuss it with prospective clients. Other ideas about VA tasks include booking appointments, research, calendar management, vacation planning, and reviewing resumes for clients.
A final word about how to find clients as a virtual assistant
Virtual assistant services are more popular than ever before. Many past clients of ours have converted to using VA services. While it may be a little difficult to get your first few clients, looking into what other virtual assistants are doing. Yes, scour their websites and get ideas.
Once you build your own clients, then you will be stable as a business owner. In the beginning, there needs to be a big push to find clients because it takes a while for content marketing and SEO to work. After you get momentum, your own business with flourish because clients will return and even refer friends.
Once you build your own clients, then you will be stable as a business owner. In the beginning, there needs to be a big push to find clients because it takes a while for content marketing and SEO to work. After you get momentum, your own business with flourish because clients will return and even refer friends.
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Filed Under: How to start your own virtual assistant business
