A 360 Degree Approach to Personal Branding to Score the Best Jobs
By Brian Daniel for Career Success Magazine
Top-tier jobs have always been difficult to obtain; but in the era of COVID-19, the job market is exceptionally competitive. Ask any recruiter or HR manager about job ads, and they will likely tell you that they get hundreds of submissions for a single opening. In short, cut-throat competition is the order of the day. This is why you need an effective personal branding strategy.
Since I recruit for jobs that pay over $100,000 USD a year, and those positions are usually for CEOs, celebrities or ultra-high net worth families, I sometimes get over 1,000 resume submissions for each job posting. Of course all of those candidates aren’t qualified per se, but the competition is incredibly stiff regardless. Now, having said all of that, it’s actually not as hard as one would think to get yourself in the top 5% of those job seekers if you have a strong personal brand.
Since I recruit for jobs that pay over $100,000 USD a year, and those positions are usually for CEOs, celebrities or ultra-high net worth families, I sometimes get over 1,000 resume submissions for each job posting. Of course all of those candidates aren’t qualified per se, but the competition is incredibly stiff regardless. Now, having said all of that, it’s actually not as hard as one would think to get yourself in the top 5% of those job seekers if you have a strong personal brand.
What is personal branding?
What is your brand?
If you had asked someone 20 years ago – even a career coach – about a personal brand, they likely would have given you a perplexed look and tilted their head to one side before saying, “Personal brand, what!?”
Although the phrase is a lot more common now than it ever was before, you will still get career coaches debating what it actually means. It’s like asking 10 different personal trainers the best way to get “six pack” abs. They will all emphatically insist that their way is the best. So, in short, there is no one, true definition for personal branding; but it is essentially the way you are perceived by the public, especially potential employers (your target audience).
If I mention the company Gucci, certain images immediately enter your mind. You may think of luxury, opulence, and sophistication. Well, personal branding oneself is similar. You need a 360-degree approach in order to impress potential employers and stand out from the crowd. You need to have a brand voice.
Basically, job seekers should be aware that every aspect of their interaction with recruiters and HR managers is being scrutinized, so making sure that good impressions are made at every turn is critical in order to increase your chances of making it into the “maybe” pile of resumes. Here are just some of the ideas to be aware of – in no particular order of importance. Call them, if you will, your personal branding tools:
Although the phrase is a lot more common now than it ever was before, you will still get career coaches debating what it actually means. It’s like asking 10 different personal trainers the best way to get “six pack” abs. They will all emphatically insist that their way is the best. So, in short, there is no one, true definition for personal branding; but it is essentially the way you are perceived by the public, especially potential employers (your target audience).
If I mention the company Gucci, certain images immediately enter your mind. You may think of luxury, opulence, and sophistication. Well, personal branding oneself is similar. You need a 360-degree approach in order to impress potential employers and stand out from the crowd. You need to have a brand voice.
Basically, job seekers should be aware that every aspect of their interaction with recruiters and HR managers is being scrutinized, so making sure that good impressions are made at every turn is critical in order to increase your chances of making it into the “maybe” pile of resumes. Here are just some of the ideas to be aware of – in no particular order of importance. Call them, if you will, your personal branding tools:
A successful personal brand starts with a great resume & cover letter
I know that I just said, “in no particular order of importance,” but I lied a little because this one is imperative. The single most important tool for scoring a job interview is your resume and cover letter. I know that this next part is a little hard to hear, but it’s essential that job seekers customize every single submission. All personal branding experts agree that resumes are part of your own brand.
I know it’s very time consuming, frustrating and tedious to customize each submission; but if you don’t, then the people who do are just going to snatch the job you want right out from under your feet. The HR manager will never know how great you really are unless you understand “the game” of job hunting and get yourself seen. Your professional success depends on it.
Rather than just blasting the same generic resume to 100 employers, it would be best to take that same amount of time and customize 25 submissions instead. It will work miracles. Additionally, having a customized cover letter is equally important. Go to the company’s website and “do your homework.” It shows the interested parties that you actually care about the job you're applying for.
In the cover letter, explain why you are a fit and then prove to them that you are – sometimes dropping the occasional fact about their company culture and mission to show them that you actually did your research and that you really do care about the position. Make them believe that you are a thought leader on your subject.
I know it’s very time consuming, frustrating and tedious to customize each submission; but if you don’t, then the people who do are just going to snatch the job you want right out from under your feet. The HR manager will never know how great you really are unless you understand “the game” of job hunting and get yourself seen. Your professional success depends on it.
Rather than just blasting the same generic resume to 100 employers, it would be best to take that same amount of time and customize 25 submissions instead. It will work miracles. Additionally, having a customized cover letter is equally important. Go to the company’s website and “do your homework.” It shows the interested parties that you actually care about the job you're applying for.
In the cover letter, explain why you are a fit and then prove to them that you are – sometimes dropping the occasional fact about their company culture and mission to show them that you actually did your research and that you really do care about the position. Make them believe that you are a thought leader on your subject.
Personal brands include a professional email address
What does your brand say about you?
I’ve been writing about this for years, and it’s always a little controversial; so, before I give you the “meat and potatoes” of this topic, I want to say that I realize that we don’t live in a “fair” world. People judge, plain and simple. This next part is all about the offline world and the impact it has in real life.
Most recruiters, first and foremost, agree that having a modern and professional email address (and handle) is extremely important. When I say “modern,” I mean not Hotmail, Yahoo or AOL. The generally accepted and popularized way to go would be Outlook or Gmail. Honestly, having a Hotmail address doesn’t exactly conjure images of prowess in the area of tech; so creating a personal brand also includes something as simple as an email address. Don't believe me, then do a quick Google search and you will see hundreds of results on the topic.
Most recruiters, first and foremost, agree that having a modern and professional email address (and handle) is extremely important. When I say “modern,” I mean not Hotmail, Yahoo or AOL. The generally accepted and popularized way to go would be Outlook or Gmail. Honestly, having a Hotmail address doesn’t exactly conjure images of prowess in the area of tech; so creating a personal brand also includes something as simple as an email address. Don't believe me, then do a quick Google search and you will see hundreds of results on the topic.
Your own personal brand: The email company
And while the idea of judging one’s abilities because of an email address can be unwarranted, I can say from first-hand experience as a recruiter that many applicants with Hotmail addresses are not “tech savvy,” so there it is without any sugarcoating on it. Even businesspeople have to learn these lessons as part of an ongoing process to manage their online reputation.
Let’s talk about the actual email address, assuming that you do use Outlook or Gmail. It really shouldn’t be anything other than some version of your name because of public perception. Of course, it’s incredibly difficult to do that since your name has probably been taken by someone else, but there are workarounds. For example:
I think you get the gist. While you may cringe at the idea of using some of the above, anything is better than Surfer_Dude2121@*******.com or BrianDaniel20045@*******.com. By the way, I don’t know a single recruiter who hasn’t received resumes from incredibly raunchy email addresses – ones so bad I don’t even dare repeat them here. It seems so incredibly obvious, and I hate to even mention it because it sounds so patronizing; but because I’m confronted with it every day, there are so many people out there who really need to hear this. Otherwise, you're going to have a PR disaster when it comes to your job search.
Finally, let’s talk about the email “handle” (the name that appears in the inbox of the person who gets your mail). Again, while it seems so remedial and blatantly obvious, every day I get at least one submission from someone who breaks these cardinal rules. Read on and you will see that it makes sense.
The email handle should be your own name: first and last name that begin with a capital letter. Here are just some of the variations that I see from day to day:
Let’s talk about the actual email address, assuming that you do use Outlook or Gmail. It really shouldn’t be anything other than some version of your name because of public perception. Of course, it’s incredibly difficult to do that since your name has probably been taken by someone else, but there are workarounds. For example:
- Brian.Daniel@*******.com
- BrianDaniel@*******.com
- the.brian.daniel@*******.com
- Daniel.Brian@*******.com
- bdaniel@*******.com
- the_briandaniel@*******.com
I think you get the gist. While you may cringe at the idea of using some of the above, anything is better than Surfer_Dude2121@*******.com or BrianDaniel20045@*******.com. By the way, I don’t know a single recruiter who hasn’t received resumes from incredibly raunchy email addresses – ones so bad I don’t even dare repeat them here. It seems so incredibly obvious, and I hate to even mention it because it sounds so patronizing; but because I’m confronted with it every day, there are so many people out there who really need to hear this. Otherwise, you're going to have a PR disaster when it comes to your job search.
Finally, let’s talk about the email “handle” (the name that appears in the inbox of the person who gets your mail). Again, while it seems so remedial and blatantly obvious, every day I get at least one submission from someone who breaks these cardinal rules. Read on and you will see that it makes sense.
The email handle should be your own name: first and last name that begin with a capital letter. Here are just some of the variations that I see from day to day:
- Brian daniel (lower case last name)
- brian Daniel (lower case first name)
- brian daniel (both names lower case)
- Brain Daniel (yes, people misspell their own names)
- Brian and Sue Daniel (people sharing emails and putting both names)
Start to build your personal brand with a great LinkedIn profile
Use LinkedIn as a branding tool
Having a well-crafted LinkedIn profile is vitally important in today’s job market, even if you're just at your first job. Not having one certainly does have an impact on a candidate’s chances of scoring a job. Potential clients want to see how job seekers portray themselves, professionally speaking; and LinkedIn is an amazing opportunity to bring some “wow” to your submission. Just some of the important areas that need extra attention are:
No political views
People with strong personal brands don't post about political views. Simply put: It offends people. All social media channels should be free of content like this. Self branding is a unique combination of carefully crafted posts that will get you raving fans and put you on the right track.
Build your audience and create content
Regardless of your industry, thought leaders write great content on social media profiles. You can build a personal brand with your unique voice. And, incidentally, you will also attract new business. When writing content, be sure to direct readers to additional resources to make the content more credible. With enough good posts, you will start to see your audience numbers climb.
Top influencers have amazing headshots
Your photo should be a “professional” one if possible – taken by an experienced photographer with a sort of business setting behind you (i.e. like a bookshelf or in an office space). Not a day goes by where I don’t see cropped photos of people at night clubs (complete with “red eye” from the camera flash against the retina). Building your personal brand involves all things A to Z, especially a headshot.
Create a banner related to your industry
Don’t leave the grayish default banner left unchanged. Instead, put something related to your vocation. I recently had a career-coaching session with a client who was a sound engineer for movies in Hollywood, so I suggested he have a photo of himself sitting down at a mixing board in an editing studio. He changed his banner and his profile really “popped” and came to life. The old adage is still true: First impressions last a lifetime.
Of course building your audience and attracting prospective clients won't happen overnight; but like The Tortoise & The Hare, you need to brand strong if you hope to earn more money.
Building a personal brand includes LinkedIn endorsements & recommendations
Naturally, nobody likes to chase current or old colleagues and ask them to help your personal branding process but having the endorsements and recommendations scores points with current and potential clients. Some people feel asking old colleagues for help is like being a pest or they are actually afraid that someone will say no, and they will get their feelings hurt. Well, it’s time to go out of your comfort zone. Just ask because it is required for successful personal branding.
Having a lot of coworkers say you are "great" is proof positive that you are. We know in the job interview that the HR manager is going to ask you what your boss and coworkers think of you, and of course you will say great things about yourself. But how will they know if you are actually telling the truth – because it will be on your LinkedIn profile confirmed by your coworkers. With enough credibility, then you're on your way to being a thought leader.
No political views
People with strong personal brands don't post about political views. Simply put: It offends people. All social media channels should be free of content like this. Self branding is a unique combination of carefully crafted posts that will get you raving fans and put you on the right track.
Build your audience and create content
Regardless of your industry, thought leaders write great content on social media profiles. You can build a personal brand with your unique voice. And, incidentally, you will also attract new business. When writing content, be sure to direct readers to additional resources to make the content more credible. With enough good posts, you will start to see your audience numbers climb.
Top influencers have amazing headshots
Your photo should be a “professional” one if possible – taken by an experienced photographer with a sort of business setting behind you (i.e. like a bookshelf or in an office space). Not a day goes by where I don’t see cropped photos of people at night clubs (complete with “red eye” from the camera flash against the retina). Building your personal brand involves all things A to Z, especially a headshot.
Create a banner related to your industry
Don’t leave the grayish default banner left unchanged. Instead, put something related to your vocation. I recently had a career-coaching session with a client who was a sound engineer for movies in Hollywood, so I suggested he have a photo of himself sitting down at a mixing board in an editing studio. He changed his banner and his profile really “popped” and came to life. The old adage is still true: First impressions last a lifetime.
Of course building your audience and attracting prospective clients won't happen overnight; but like The Tortoise & The Hare, you need to brand strong if you hope to earn more money.
Building a personal brand includes LinkedIn endorsements & recommendations
Naturally, nobody likes to chase current or old colleagues and ask them to help your personal branding process but having the endorsements and recommendations scores points with current and potential clients. Some people feel asking old colleagues for help is like being a pest or they are actually afraid that someone will say no, and they will get their feelings hurt. Well, it’s time to go out of your comfort zone. Just ask because it is required for successful personal branding.
Having a lot of coworkers say you are "great" is proof positive that you are. We know in the job interview that the HR manager is going to ask you what your boss and coworkers think of you, and of course you will say great things about yourself. But how will they know if you are actually telling the truth – because it will be on your LinkedIn profile confirmed by your coworkers. With enough credibility, then you're on your way to being a thought leader.
Online presence: Know what is in the search engines
If I were hard pressed to confess the biggest surprise of my recruiting career, it would most certainly have to be how people portray themselves online, particularly with social media. How many “Fired Over Facebook Post” articles do we have to see before job seekers will learn their proverbial lesson? If you Google the phrase “Fired Over Facebook Post,” you will get hundreds of articles spanning a decade, and yet it’s still a problem: Clumsy social media presence. You can't build your personal brand if you have a lot of negative public relations.
It’s been scientifically proven by a number of surveys and research articles that about 93% of potential employers are going to research you online at some point during the interview process – usually sooner than later because they don’t want to invest any time in candidates who will be disqualified because of controversial posts. It's true that a good personal brand helps land/keep jobs.
There are also a number of news articles that highlight the practice of some employers actually asking for Facebook passwords when your profile is set to private. There is great debate over the morality and legality of the practice, but it certainly illustrates the point that employers are very serious about how their employees represent them – directly or indirectly. Your bad guest posts can land you on the first page of Google, but not for the right reasons.
During a job search, all of your social media platforms should be set to private, end of discussion. Even after you have passed your 90-day probation, avoid any controversial topics that could put anyone off. If you have any postings that could come back to haunt you, then it’s best to err on the side of caution and just delete them. Build a personal brand the right way -- with content that counts.
I could spend hours telling you about the horror stories of recruiting. I have seen some really talented people completely destroy their careers when it comes to social media. If you can imagine it, I have seen it. I have to say candidly, it’s usually the “younger” people in their 20s and 30s. By the time people reach their 40s, they have learned some really hard lessons in life, and avoid social media snafus – but I should say that people of all ages make these careless mistakes. As soon as you are done reading this, go check your social media profiles for content that could harm your career.
It’s been scientifically proven by a number of surveys and research articles that about 93% of potential employers are going to research you online at some point during the interview process – usually sooner than later because they don’t want to invest any time in candidates who will be disqualified because of controversial posts. It's true that a good personal brand helps land/keep jobs.
There are also a number of news articles that highlight the practice of some employers actually asking for Facebook passwords when your profile is set to private. There is great debate over the morality and legality of the practice, but it certainly illustrates the point that employers are very serious about how their employees represent them – directly or indirectly. Your bad guest posts can land you on the first page of Google, but not for the right reasons.
During a job search, all of your social media platforms should be set to private, end of discussion. Even after you have passed your 90-day probation, avoid any controversial topics that could put anyone off. If you have any postings that could come back to haunt you, then it’s best to err on the side of caution and just delete them. Build a personal brand the right way -- with content that counts.
I could spend hours telling you about the horror stories of recruiting. I have seen some really talented people completely destroy their careers when it comes to social media. If you can imagine it, I have seen it. I have to say candidly, it’s usually the “younger” people in their 20s and 30s. By the time people reach their 40s, they have learned some really hard lessons in life, and avoid social media snafus – but I should say that people of all ages make these careless mistakes. As soon as you are done reading this, go check your social media profiles for content that could harm your career.
Personal branding and interview skills
Know your audience for branding
I regularly see posts on LinkedIn where people complain about not making it past the first interview. Firstly, job seekers should not be venting on social media, especially on a platform where the employers you are complaining about are going to read it. Not to even mention that you are seriously going to cripple your ability to get future interviews because HR managers are going to be turned off by it. Complaining online is not a good personal branding strategy. Remember to define who your target audience is: Employers and clients.
Interviewing is an art and a science. Most people are not very good at it, and that’s understandable. If the average person spends two or three years at a job, then there is only a short window of time every two or three years that you have to interview; so how could you be very good? If you only cooked a few times every two or three years then you wouldn’t be any good at it either, right? Interviewing is no different. That's why personal branding important.
Now, perfectly juxtaposed to that, human resource professionals interview people every day for a living. And, as you would expect, if you spend 4 to 6 hours a day at something, then you are going to be an expert. One should not underestimate the importance of thoroughly (over) preparing for a job interview. If you don’t, again, the candidates who do are going to blow you out of the water. Successful personal branding is not just dressing well or having a great resume; it's perception.
Before I started my headhunting firm, I scored some fabulous once-in-a-lifetime jobs. Without exception, I over-prepared and did exhaustive homework each time. In this “new normal,” job hunts actually require it. There is no option not to do it. If you “wing it,” you will be met with disappointment every single time. I regularly see posts on social media and people are pouring their hearts out with frustration saying they have been unemployed for over a year and can’t make it to a final interview and get an offer. Simply put, it’s because there isn’t enough effort being put into the interview preparation process. Creating a business savvy brand will put you ahead of your competition.
I liken the interview process to auditioning like actors do; and if you think about it, the analogy is perfect. When roles are open in Hollywood, hundreds of even thousands of submissions are handled by casting directors, a sort of recruiter role in the entertainment industry.
With that much overwhelming competition, actors have to rehearse like there is no tomorrow. Interviewing is no different. You will always be up against candidates with more experience and better credentials, so your only shot is having a strong personal brand, which includes exceptional interviewing skills. The best solution: rehearse just like actors do.
Interviewing is an art and a science. Most people are not very good at it, and that’s understandable. If the average person spends two or three years at a job, then there is only a short window of time every two or three years that you have to interview; so how could you be very good? If you only cooked a few times every two or three years then you wouldn’t be any good at it either, right? Interviewing is no different. That's why personal branding important.
Now, perfectly juxtaposed to that, human resource professionals interview people every day for a living. And, as you would expect, if you spend 4 to 6 hours a day at something, then you are going to be an expert. One should not underestimate the importance of thoroughly (over) preparing for a job interview. If you don’t, again, the candidates who do are going to blow you out of the water. Successful personal branding is not just dressing well or having a great resume; it's perception.
Before I started my headhunting firm, I scored some fabulous once-in-a-lifetime jobs. Without exception, I over-prepared and did exhaustive homework each time. In this “new normal,” job hunts actually require it. There is no option not to do it. If you “wing it,” you will be met with disappointment every single time. I regularly see posts on social media and people are pouring their hearts out with frustration saying they have been unemployed for over a year and can’t make it to a final interview and get an offer. Simply put, it’s because there isn’t enough effort being put into the interview preparation process. Creating a business savvy brand will put you ahead of your competition.
I liken the interview process to auditioning like actors do; and if you think about it, the analogy is perfect. When roles are open in Hollywood, hundreds of even thousands of submissions are handled by casting directors, a sort of recruiter role in the entertainment industry.
With that much overwhelming competition, actors have to rehearse like there is no tomorrow. Interviewing is no different. You will always be up against candidates with more experience and better credentials, so your only shot is having a strong personal brand, which includes exceptional interviewing skills. The best solution: rehearse just like actors do.
How to become better at interviews for building a personal brand
Spend time with a friend or family member; and have them ask you the same, silly, canned questions that we have all come to know and love: Tell me about yourself, What attracted you to this position?, and my personal favorite… Why should I hire you? Just like an actor, focus on what the audience wants to see by creating a winning leading man or woman that everyone in the office would want to have.
I recently spoke to a friend who interviewed for an entry-level HR position, with an exceptionally low salary. She had six (yes, six) interviews. There is a very specific reason companies are doing that. They want to see if you really want the job, and if you have the stamina to “hack it.”
Anyone who is a business owner will tell you that if they did just one interview with someone and then hired, there is a very good chance that the candidate will have a short tenure and quit shortly after you train them. The reason is simple: easy come, easy go. If they don’t have to work for the job, then it won’t mean much to them. I have made the same mistake myself. These strategies that employers use with so many interviews are cut-throat business, but they are necessary in today's market. The focus for the employer is to create demand for the role and attract the best candidates possible.
Of course, the “easy come, easy go” theory can’t be true 100% of the time, but most of the time it is. And because HR teams are so sophisticated now, then they are going to put job seekers through trials and tribulations to make sure candidates have “the stuff” – and part of that hazing process is interviewing candidates multiple times to make sure the answers they gave in the first and second interviews were real. Again, it's just business.
I recently spoke to a friend who interviewed for an entry-level HR position, with an exceptionally low salary. She had six (yes, six) interviews. There is a very specific reason companies are doing that. They want to see if you really want the job, and if you have the stamina to “hack it.”
Anyone who is a business owner will tell you that if they did just one interview with someone and then hired, there is a very good chance that the candidate will have a short tenure and quit shortly after you train them. The reason is simple: easy come, easy go. If they don’t have to work for the job, then it won’t mean much to them. I have made the same mistake myself. These strategies that employers use with so many interviews are cut-throat business, but they are necessary in today's market. The focus for the employer is to create demand for the role and attract the best candidates possible.
Of course, the “easy come, easy go” theory can’t be true 100% of the time, but most of the time it is. And because HR teams are so sophisticated now, then they are going to put job seekers through trials and tribulations to make sure candidates have “the stuff” – and part of that hazing process is interviewing candidates multiple times to make sure the answers they gave in the first and second interviews were real. Again, it's just business.
Industry secrets: How in elevate your reputation and brand
Know how to craft your image
Part of being prepared for the grueling interview process is, again, to “do your homework” on the company. If you are very well-versed with the company’s philosophy, then you will have plenty to talk about in the job interview.
Many years ago, I interviewed for a management position at a world-famous company. The HR manager I spoke with said I was the most prepared candidate that she had ever seen in her 25-year career with the company. She also said, surprisingly, that I knew more about the company than she did. I have always been very proud of that moment (of course I was offered the job). Knowledge is power and knowing about your business gives you an industry edge.
I also made an HR manager cry once because she was so touched by a story that I told her about leadership and accomplishment. Now, I’m certainly not advocating that you make anyone cry tears of happiness, but the lesson I learned in that interview was that it’s good to have a list of stories prepared because when those “canned questions” come at you, then candidates will have the ammo and resilience they need to make it through three to six interviews unscathed. Hitting the interviewer on an emotional level will help you create bonding and that is one of the most important strategies in the world.
My general rule: Have a story ready for every single bullet point on your resume and you can’t go wrong.
Many years ago, I interviewed for a management position at a world-famous company. The HR manager I spoke with said I was the most prepared candidate that she had ever seen in her 25-year career with the company. She also said, surprisingly, that I knew more about the company than she did. I have always been very proud of that moment (of course I was offered the job). Knowledge is power and knowing about your business gives you an industry edge.
I also made an HR manager cry once because she was so touched by a story that I told her about leadership and accomplishment. Now, I’m certainly not advocating that you make anyone cry tears of happiness, but the lesson I learned in that interview was that it’s good to have a list of stories prepared because when those “canned questions” come at you, then candidates will have the ammo and resilience they need to make it through three to six interviews unscathed. Hitting the interviewer on an emotional level will help you create bonding and that is one of the most important strategies in the world.
My general rule: Have a story ready for every single bullet point on your resume and you can’t go wrong.
Final thoughts to help you with your personal branding strategy
- Consistently brand across other social accounts
- Build personal websites and start a blog post
- Remember your target audience
- Don't forget about search engine optimization with your posts
- Write about real life topics related to your industry
- Reputation matters in business, so focus on quality content
About the author
Brian Daniel is a former Executive Assistant to celebrities, billionaires, American aristocracy, and royal families. He is the founder and director of The Celebrity Personal Assistant Network, a headhunting firm for UHNW families. Brian has appeared in various high-profile media outlets worldwide and has been a featured writer on LinkedIn’s Pulse platform, appearing next to other “influencers” like Richard Branson.
Brian holds a BA degree in Linguistics (Cross-cultural communication) and a master’s degree in Education, which he got to be an expert designer of curriculum for training purposes. His professional development includes courses from world’s top-10 universities like Harvard, Berkeley, Columbia and Oxford. Additionally, he has certifications in Cover Letter Writing, Career Coaching, and Resume Writing.
He is the author of “Dream Careers: The Tutorial for Finding Elite Personal Assistant Jobs,” which is now available for free at www.FindCelebrityJobs.com.
FILED UNDER: personal brand online, personal life, search engines, public persona, personal brand important, search engine optimization
Brian holds a BA degree in Linguistics (Cross-cultural communication) and a master’s degree in Education, which he got to be an expert designer of curriculum for training purposes. His professional development includes courses from world’s top-10 universities like Harvard, Berkeley, Columbia and Oxford. Additionally, he has certifications in Cover Letter Writing, Career Coaching, and Resume Writing.
He is the author of “Dream Careers: The Tutorial for Finding Elite Personal Assistant Jobs,” which is now available for free at www.FindCelebrityJobs.com.
FILED UNDER: personal brand online, personal life, search engines, public persona, personal brand important, search engine optimization
This article was originally published in Career Success Magazine and updated for relevancy in 2023
