The personal assistant to Demi Lovato
Demi Lovato's personal assistant Jordan Jackson is the person who called 911 when Demi had an overdose. In short, Jordan saved Demi's life. Celebrity PAs work around the clock and handle just about every aspect of a star's life. Sometimes it's a thankless job; but in Demi Lovato's case, it saved her life.
Personal assistants to celebrities are a sort of "business partner" in so many ways. The assistants are the ones who spend day and night with the stars. They see them through the good times and bad. In Jordan's case, unfortunately, she found Demi Lovato alone, naked and surrounded by vomit on the night she overdosed.
Personal assistants to celebrities are a sort of "business partner" in so many ways. The assistants are the ones who spend day and night with the stars. They see them through the good times and bad. In Jordan's case, unfortunately, she found Demi Lovato alone, naked and surrounded by vomit on the night she overdosed.
Being an assistant to stars like Demi Lovato is so much more than "business"
The title of the role says it all: "personal" assistant. It is very personal. When assistants work for celebrities or high-net-worth individuals who have issues with substance abuse, then knowing how to prevent a relapse is important. PAs also have to be a confidant and also a sobriety companion.
When personal assistants are interviewing for jobs with celebrities or high-net-worth individuals, then it's important to know what lifestyle changes the PA will have to make. What industry is the job in? If it's entertainment, then it will often be long hours and high pressure.
When personal assistants are interviewing for jobs with celebrities or high-net-worth individuals, then it's important to know what lifestyle changes the PA will have to make. What industry is the job in? If it's entertainment, then it will often be long hours and high pressure.
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