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The Domestic Herald: Company History & Profile

The Domestic Herald home page
The original home for DomesticHerald.com
The Domestic Herald, originally located online at www.DomesticHerald.com, was a niche website for private service professionals. Household staffing agencies and job seekers used it as an industry resource. 

The History of the Domestic Herald

The DomesticHerald.com website opened in 2000, and they were the first platform to showcase domestic staffing agencies and their jobs in the private service industry. The launch of several other competitors was only the beginning of their problems because they eventually shut down in 2017 due to overwhelming competition in the domain. ​
the Twitter page of The Domestic Herald
The last Tweet for The Domestic Herald was on May 10, 2017. It seems they were going to launch a new website to try to compete, but it has yet to happen. ​

How did the Domestic Herald make money?

domestic staffing agency competition
The Domestic Herald charged household staffing agencies to advertise, some of which are bankrupt. The platform also charged private service professionals access to the job boards. Ultimately, too much competition overwhelmed the company, forcing them to close shop. 

There are more than 25,000 staffing agencies in the United States alone. There are somewhere between 300 and 500 domestic staffing agencies that handle the household placements for high-net-worth families. Not only are those agencies competing against each other, but now celebrities and billionaires can take out their own "Confidential Employer" ads on websites, making it even harder for private service agencies to survive. 
​

What jobs were available on the Domestic Herald? 

The Domestic Herald had positions for the following roles:
  • ​Baby Nurse
  • Butler
  • Caregiver
  • Chauffeur
  • Chef
  • Domestic Couple
  • Estate Manager
  • Executive Protection
  • Gardener
  • Governess
  • Handyman
  • Household Manager
  • Housekeeper
  • Houseman,
  • Lady’s Maid
  • Laundress
  • Nanny
  • Personal Assistant 

What is the future of domestic staffing?

Many of the original domestic staffing agencies that opened in New York City and Los Angeles 50 years ago have since closed. Some of those household search firms reached legendary status but couldn't change with the times, so they went under.

Another player in the private service industry was the Domestic Estate Management Association, which wasn't dissimilar to The Domestic Herald. They offered specialized services to the industry, but unfortunately, they couldn't survive. 

Specialized headhunters like Kerry Campos, who made placements for celebrity assistants, have come and gone as well. In short, the future of domestic staffing agencies remains to be seen. 
​

    Contact us about The Domestic Herald

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