Personal Assistant Life: Traveling with Billionaires
In the 1988 movie Coming to America, Eddie Murphy played a prince; and he had a lot of luggage. Actually, the photo shown above is chicken feed compared to what I had to coordinate in real life when working as the Chief of Staff with the Saudi Royal Family.
When we traveled in an entourage of about 50 people: Family members, assistants, subordinate PAs, nannies, security, chefs, hairdressers, massage therapists, etc. -- it was a logistical nightmare. Just one of the princes -- my hand on the Bible as the truth -- had as many bags as you see above, and that's just one person! I had to hire a full-time subordinate assistant (aka "the luggage dude") just to deal with it all because moving that many bags and trunks was a logistical nightmare.
When we traveled in an entourage of about 50 people: Family members, assistants, subordinate PAs, nannies, security, chefs, hairdressers, massage therapists, etc. -- it was a logistical nightmare. Just one of the princes -- my hand on the Bible as the truth -- had as many bags as you see above, and that's just one person! I had to hire a full-time subordinate assistant (aka "the luggage dude") just to deal with it all because moving that many bags and trunks was a logistical nightmare.
Life as a PA with Billionaires in 2025

Because we traveled with an inordinate number of bags, we needed to have an extra-large hotel suite just to store it.
Of course, the 5-star hotels we stayed in had storage, but we needed 24-hour access because assistants were constantly going back and forth to "the luggage room" to fetch things for the VIPs (not all of the clothes would fit into the closets, even in the extra-large suites the Family stayed in, so all of the overflow was stored in the extra suite).
Depending on which city we were in, I would have to pay $1,500 to $2,500 a night for a suite large enough just to hold the extra bags. Those suites also had hanging racks (that we had to rent from the hotel) to hang all of the extra items that wouldn't fit in the Principal's closets.
This is just one of many things that you can expect to do when working with ultra-high net worth families and billionaires.
Read more about this story >>
Of course, the 5-star hotels we stayed in had storage, but we needed 24-hour access because assistants were constantly going back and forth to "the luggage room" to fetch things for the VIPs (not all of the clothes would fit into the closets, even in the extra-large suites the Family stayed in, so all of the overflow was stored in the extra suite).
Depending on which city we were in, I would have to pay $1,500 to $2,500 a night for a suite large enough just to hold the extra bags. Those suites also had hanging racks (that we had to rent from the hotel) to hang all of the extra items that wouldn't fit in the Principal's closets.
This is just one of many things that you can expect to do when working with ultra-high net worth families and billionaires.
Read more about this story >>