How to get celebrity endorsements
You might be wondering how to get celebrity endorsements. There are three basic parts to the equation: having the money to hire the celebrity, getting their manager's contact information, and getting the celebrity to want you. The third one, of course, is the hardest part.
I'm Brian Daniel, a former celebrity assistant in Hollywood. I'm now an elite recruiter for celebrity assistants, so I know the celebrity world quite well. The most difficult part, by far, is getting a celebrity to want to endorse you, and that has a lot to do with how you portray yourself.
For the celebrity, it's not just about getting paid. If they don't want to associate themselves with you because your personal brand isn't strong, then they are not going to say "yes."
I'm Brian Daniel, a former celebrity assistant in Hollywood. I'm now an elite recruiter for celebrity assistants, so I know the celebrity world quite well. The most difficult part, by far, is getting a celebrity to want to endorse you, and that has a lot to do with how you portray yourself.
For the celebrity, it's not just about getting paid. If they don't want to associate themselves with you because your personal brand isn't strong, then they are not going to say "yes."
I help brands position themselves for a celebrity partnership
Learn how to approach a celebrity
Before you contact a celebrity manager with your idea about partnership, you must be polished. As the adage goes: You only get one chance at a great first impression. If you turn off the manager or agent, they likely won't give you a second chance for a pitch.
Successful celebrity endorsements are all about forming a partnership. Most celebrities are very cautious about an endorsement deal with unknown brands, so positioning yourself to entice the celebrity is critical.
Successful celebrity endorsements are all about forming a partnership. Most celebrities are very cautious about an endorsement deal with unknown brands, so positioning yourself to entice the celebrity is critical.
Landing a celebrity endorsement is about knowing your audience
Just getting any celebrity endorsements won't do. There must be some alignment. If, for example, you have a cosmetics brand, then having the right marketing strategy to find celebrities who have the good looks to launch your brand into the stratosphere is important.
If you don't have a monster budget to hire, say, Kim Kardashian, then consider celebrities rising to fame. Having a young, fresh talent who is a co-star on a TV show might work; but not if they only have a few thousand followers on social media.
If you don't have a monster budget to hire, say, Kim Kardashian, then consider celebrities rising to fame. Having a young, fresh talent who is a co-star on a TV show might work; but not if they only have a few thousand followers on social media.
Matching the wrong celebrity with a brand can backfire
Social media influencers are popular for endorsements
It goes without saying that celebrity endorsements predate social media, but advertising campaigns online are much more cost effective for a struggling brand. Getting a positive brand mention from a celebrity's social media account and turn followers into true brand fans.
Social media celebrities are a great way to hit your target audience because "clicks" can easily be followed. There is a direct relationship to influencer marketing and following analytics.
Social media celebrities are a great way to hit your target audience because "clicks" can easily be followed. There is a direct relationship to influencer marketing and following analytics.
Knowing your target audience helps land a celebrity endorsement
Know a celebrity's target audience
The broader influencer marketing industry is booming. Social media celebrity endorsements are more popular than ever. In fact, celebrity agents at companies like Creative Artists Agency and International Creative Management now represent influencers in a niche audiences, so most celebrity endorsements will be brokered by a celebrity manager.
Knowing the mechanics of how an endorsement deal is made with leading celebrities is important. If you approach celebrity agents and don't understand how celebrity endorsements work, they won't engage with you.
Knowing the mechanics of how an endorsement deal is made with leading celebrities is important. If you approach celebrity agents and don't understand how celebrity endorsements work, they won't engage with you.
Micro influencers are good brand partners
Landing endorsement deals with micro influencers is a great place to start, but brands should be thoughtful about a celebrity's negative attributes. Just because someone is a famous actor doesn't mean they are good for an individual's personal brand because reputation matters.
Getting micro influencers to engage in an influencer marketing campaign is a great idea, but you want it to lead to even bigger celebrity influencer deals; and that won't happen if you sign a celebrity with questionable ethics.
Getting micro influencers to engage in an influencer marketing campaign is a great idea, but you want it to lead to even bigger celebrity influencer deals; and that won't happen if you sign a celebrity with questionable ethics.
Celebrity influencer costs
The cost of hiring a celebrity spokesperson
If you are able to get celebrity endorsements from up-and-coming social media influencers, then you may be able to get just a single celebrity endorsement for a a few thousand dollars. If it increases the profile of your apparel brand and you can measure the ROI, then you can reinvest in a higher profile celebrity endorsement campaign.
Most of the time, though, you won't be able to get great celebrity endorsement deals for a few thousand dollars. Actually, it can cost hundreds of thousands or even millions of dollars.
Most of the time, though, you won't be able to get great celebrity endorsement deals for a few thousand dollars. Actually, it can cost hundreds of thousands or even millions of dollars.
Study iconic brand celebrity partnerships
Today's leading consumer economies and driven by brand deals; and hiring a celebrity means instant recognition for your product. Take a look at successful celebrity endorsements to emulate the synergy that was created.
If you want an athlete promoting performance apparel, for example, look at some of the past deals that have had success. If you understand what the brand partnership offers, then you have a much better chance at getting a celebrity manager interested.
If you want an athlete promoting performance apparel, for example, look at some of the past deals that have had success. If you understand what the brand partnership offers, then you have a much better chance at getting a celebrity manager interested.
Celebrities versus creators
Celebrities vs creators
There is a big celebrity pool for endorsement of your brand mission, but there are some differences between creators and celebrities. Creators typically nurture their audience. They have a personal connection.
To make your brand relevant, the perfect brand pairing is necessary; and having the right creator on your side can help brands benefit from the synergy. So many brands make the mistake of hiring the wrong celebrity for television commercials, and it won't help your brand in the long run.
To make your brand relevant, the perfect brand pairing is necessary; and having the right creator on your side can help brands benefit from the synergy. So many brands make the mistake of hiring the wrong celebrity for television commercials, and it won't help your brand in the long run.
Manage partnership relationships by hiring the right celebrity
Focusing on internet-dominated media consumption will allow brands to understand buyer personas because the data is easily tracked. In the end, it helps brands collaborate and measure success.
While a university sports department with a large budget may be able to land an endorsement deal with the national football league, the rest of us live in the real world. Smaller brands may consider giving celebrities free merchandise in the hopes of getting an indirect endorsement.
Small companies can sometimes get free celebrity endorsements if the celebrity is seen wearing the clothes of an outdoor brand, for example. Celebrities typically will wear free apparel or even dress their children in promotional items, which can then be posted on leading social channels like Facebook, Twitter and Instagram.
While a university sports department with a large budget may be able to land an endorsement deal with the national football league, the rest of us live in the real world. Smaller brands may consider giving celebrities free merchandise in the hopes of getting an indirect endorsement.
Small companies can sometimes get free celebrity endorsements if the celebrity is seen wearing the clothes of an outdoor brand, for example. Celebrities typically will wear free apparel or even dress their children in promotional items, which can then be posted on leading social channels like Facebook, Twitter and Instagram.
Filed Under: How to get celebrity endorsements, manager's contact information visible, social media stars and micro influencers, celebrity endorsements introduction, brand partnership recognize
