Celebrities are hiring more assistants for brand management
Whether you realize it or not, the business of being a celebrity is very carefully crafted. That means high-profile celebrities and influencers are hiring more assistants these days to help them manage their lives and online presence.
The biggest growing segment for assistant jobs is in the social media space. Some of the social media influencers have become so busy that they hire full-time PAs and VAs -- virtual assistants -- just to manage social media posts.
The biggest growing segment for assistant jobs is in the social media space. Some of the social media influencers have become so busy that they hire full-time PAs and VAs -- virtual assistants -- just to manage social media posts.
What's the difference between a celebrity PA and virtual assistant?
Very busy celebrities often employ a small army of assistants, each with their own set of responsibilities. Here is a summary of the roles:
- PERSONAL ASSISTANT: This role is a more traditional "boots on the ground" job. The PA will run errands, go grocery shopping, get the cars washed, walk pets, etc.
- EXECUTIVE ASSISTANT: This job is more on the corporate side. They frequently work out of a home office in the estate of the celebrity. They interface with business entities: Agents, managers, lawyers, studio chiefs, etc.
- VIRTUAL ASSISTANT (VA): This position is 100% virtual. They don't really need to be interacting with the celebrity or VIP face to face. The VA will usually work out of their own home, and they sometimes share duties with the other assistants, like calendar management. Virtual Assistants also do social media updates and help keep a celebrity in the public eye.
