Park Avenue Peerage: Company Profile (2026)
Archived website
Park Avenue Peerage was a website dedicated to the socialite scene in New York City, which reached fever pitch in the mid 2000s. It received a big boost in traffic because the website SocialiteRank.com shut down.
Who was behind www.ParkAvePeerage.com?
James Kurisunkal & Tinsley Mortimer
At first, nobody knew who was behind the website, which increased the mystique of it. Many speculated that it was someone close to the socialite scene in NYC, like a publicity agent.
Several media outlets led investigations into the website, and it was later revealed that a college student in the Midwest was behind it: James Kurisunkal. This was a complete shock because Park Avenue Peerage was eloquently written and many thought it was inconceivable that someone so detached from the socialite world knew so much about it.
Several media outlets led investigations into the website, and it was later revealed that a college student in the Midwest was behind it: James Kurisunkal. This was a complete shock because Park Avenue Peerage was eloquently written and many thought it was inconceivable that someone so detached from the socialite world knew so much about it.
Park Avenue Peerage website traffic
Website traffic history
The Park Avenue Peerage website was mostly active from 2008 to 2009 with the height of the traffic during the holiday season.
The end of ParkAvePeerage.com
Even though Park Avenue Peerage was wildly successful, James Kurisunkal became disenchanted and no longer wanted to keep it up. This was a result of a summer internship in New York City, and James got to meet the people he idolized and wrote about. Many of the people he met gave them the cold shoulder. While James probably could have sold the website to a media conglomerate and made a fortune, he shut it down instead.
Which socialites were featured on Park Avenue Peerage?
Archive Site: Fair Use
While Paris Hilton was undeniably "famous" and a socialite in the late 1990s, she wasn't even on the Top-20 List of Park Avenue Peerage. It was Tinsley Mortimer who dominated the list.
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These names dominated both the Park Avenue Peerage and Socialite Rank websites.
Park Avenue Peerage on Wikipedia
Surprisingly, Park Avenue Peerage does not have a Wikipedia page. Here are just some of the media outlets that mention the website:
- Page Six
- The New York Times
- Daily Mail
- The Guardian
- New York Magazine
Park Avenue Peerage Today
In more recent times, a documentary named Queenmaker: The Making of an It Girl was released. The film takes an in-depth look at the top socialites of the day but mostly focuses on Tinsley Mortimer. It's still available on Hulu in 2025.
VIDEO: Here is the trailer for Queenmaker on Hulu.
What happened to James Kurisunkal?
SPOILER ALERT: James Kurisunkal is now named Morgan Olivia Rose and has a drastically different look. Watch the documentary to learn the rest.
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