Gen Z Would Rather Serve Billionaires
Yahoo Finance featured a story that was inspired by Brian Daniel's feature in Business Insider.
Brian Daniel, who runs The Celebrity Personal Assistant Network, says the rise of the ultra-rich has created an explosion in demand for elite household staff. “Each one of these billionaires employs small armies of people to cater to their every whim,” he told BI. He estimates there are now 1,000 staffing agencies worldwide, with half based in the U.S.
BI reported that job listings regularly advertise salaries well into six figures. A recent posting for a “head of personal assistants” offered up to $280,000. Another for a nanny topped out at $150,000 and a “director of residences,” who is expected to fly between properties in Colorado, California and New York, can earn from $200,000 to $250,000 annually.
Working at these positions isn’t easy. Staff are often expected to be on call and to do whatever is needed, for example, cleaning up after a billionaire’s dog. “The stress can be more than even on Wall Street,” Daniel said.
In a world where economic stability increasingly flows through the wallets of the wealthy, Gen Z is making a pragmatic choice: serve the rich and get paid well to do it.
BI reported that job listings regularly advertise salaries well into six figures. A recent posting for a “head of personal assistants” offered up to $280,000. Another for a nanny topped out at $150,000 and a “director of residences,” who is expected to fly between properties in Colorado, California and New York, can earn from $200,000 to $250,000 annually.
Working at these positions isn’t easy. Staff are often expected to be on call and to do whatever is needed, for example, cleaning up after a billionaire’s dog. “The stress can be more than even on Wall Street,” Daniel said.
In a world where economic stability increasingly flows through the wallets of the wealthy, Gen Z is making a pragmatic choice: serve the rich and get paid well to do it.
