Gen Z is Leaving the Corporate World to Work with Billionaires
"The i Paper" speaks to Brian Daniel about Gen Z leaving boring jobs to become nannies and assistants to billionaires.
Brian Daniel, founder of The Celebrity PA Network, says the rise of artificial intelligence means many graduates are seeking roles that won’t disappear. “I’m getting more applications than ever. The only safe jobs are ones with human interactions, like private service,” he explains. “The private service field used to be strictly word-of-mouth, but because of modern technology, platforms like YouTube and LinkedIn have brought the private service industry to the forefront. “Nowadays, because of the corporate grind, people are completely rethinking their lives and careers and want something special and unique.”
But he warns, this is a competitive career and training is important: good nannies rarely just fall into a role: “To be a great nanny, you need to have a genuine love for children, so it’s not something you can do half-heartedly.”
He says that for top jobs, which high-profile and ultra-high-net-worth clients are considered to be, candidates should have a degree, such as a BA degree in Child Development or similar. “For other private service staff, having a degree in hospitality would be ideal, but it’s not entirely necessary,” he adds. “Like any profession, you have to start in the mailroom, so the salaries are small.
But once you have five to ten years of experience, with the right education, candidates make $150,000 to $250,000 (£112m to £187m) a year in the United States.”
But he warns, this is a competitive career and training is important: good nannies rarely just fall into a role: “To be a great nanny, you need to have a genuine love for children, so it’s not something you can do half-heartedly.”
He says that for top jobs, which high-profile and ultra-high-net-worth clients are considered to be, candidates should have a degree, such as a BA degree in Child Development or similar. “For other private service staff, having a degree in hospitality would be ideal, but it’s not entirely necessary,” he adds. “Like any profession, you have to start in the mailroom, so the salaries are small.
But once you have five to ten years of experience, with the right education, candidates make $150,000 to $250,000 (£112m to £187m) a year in the United States.”
