Celebrity Personal Assistants, Inc: A brief history
Archived website and book
Celebrity Personal Assistants, Inc. was a concierge and domestic staffing agency that catered to celebrities and sports stars. They are now permanently closed.
The history of CPAI
CPAI: Celebrity Personal Assistants, Inc. emerged in the early 2000s as the internet was becoming mainstream. They were among the first of the elite concierge services to cater to high-net-worth families, sports stars, and celebrities.
- Public WHOIS data shows the company's domain name was established in 2002
- The peak performance of their website traffic was late 2005 and early 2006
- By 2009, the companies web traffic stopped completely
Why did the company close?
We have some theories about the why company closed. Those ideas include but are not limited to:
- An overly competitive landscape starting in the mid-2000s.
- Not forward thinking. Their website remained the same.
- A weak online presence. No use of social media and an "old" looking website.
- No diversification. Many newer, more sophisticated companies opened.
- Rapid expansion, which lead to an unwieldy overhead.
Finally, with the proliferation of the internet, fewer people needed access to concierge services because the resources could be found online without having to pay a middleman.
In the News
Celebrity Personal Assistants, Inc was in several mainstream media outlets. Some of those included CNN, NBC News, E! News, and ABC News.
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CPAI on E! Entertainment TV
E! Entertainment TV featured CPAI in a program titled "Confessions of a Celebrity Assistant" in 2006.
Beyond the Red Carpet
Beyond the Red Carpet was a book written by the founder of CPAI in 2004. After the agency became mainstream, they also offered training for aspiring celebrity personal assistants.
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