What happened to Bluefish Concierge?
Archived website
What was Blue Fish Concierge?
Bluefish Concierge was an experiential vacation planning service that catered to celebrities and high-net-worth families. They were among the first of luxury concierge services to offer exotic experiences like visiting the Titanic in a mini submarine. They are now permanently closed.
Companies like The Celebrity Personal Assistant Network (CPAN) have since taken their place, and the original Bluefish domain name (BluefishConcierge.com) is now property of CPAN.
Companies like The Celebrity Personal Assistant Network (CPAN) have since taken their place, and the original Bluefish domain name (BluefishConcierge.com) is now property of CPAN.
A brief history of Bluefish Concierge
Here is a timeline for the company:
- Bluefish Concierge acquires the domain in 2003
- Company goes live and releases it's own branded credit card
- Copycat companies start appearing with the word "blue" in the name
- Two years after opening, the company's website hits its traffic peak in 2005
- South Florida Business Journal reports the company is in bankruptcy in 2007
- Website traffic dips dramatically after the bankruptcy news breaks
- From 2007 to 2013, press appearances are at a standstill
- Featured on the CNN Business website in 2014
- Bluefish Concierge featured on NPR in 2014
- Steve Sims has a video interview with Entrepreneur Magazine in 2017
- The company founder is featured in Forbes in 2017
- Steve Sims publishes his book in 2018
- Company launches another brand: Taste of Blue in 2019 (Since closed)
Why did Bluefish Concierge disappear?
ABOVE: A Google search shows that Bluefish Concierge had red carpet events with celebrities (Fair Use)
Your guess is as good as ours. In the late 1990s and early 2000s, the internet was still in its infancy, so it was difficult for adventure seekers to connect with companies who could provide once-in-a-lifetime experiences.
As time went on, many more elite concierge companies opened, and the internet also allowed buyers to be connected directly to sellers, so middlemen like Bluefish Concierge weren't needed.
As time went on, many more elite concierge companies opened, and the internet also allowed buyers to be connected directly to sellers, so middlemen like Bluefish Concierge weren't needed.
2025 Founder Update
Steve Sims' son announced in August of 2025 that his father passed away.
Archived Bluefish credit card
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Archived Bluefish phone app
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