Why 110% At Work Isn’t Good Enough (If you’re doing the wrong thing)

Stop wasting energy: focus on what you can control

It sounds so cliché but the old adage is still true: work smarter, not harder. So many personal assistants find themselves completely burned out because they are always giving 110%, but sometimes it’s not good enough – that’s if you’re putting your energy in the wrong place. Here are some lessons to maximize your time when working for CEOs, celebrities or high net worth families:


Focus on what you can actually control: An executive assistant’s work is never done. If you go home every night feeling troubled because you left some unfinished business, then you should reevaluate your priorities and to-do list. Don’t spend so much time focusing your energy on problems you can’t actually solve.


Being busy isn’t the same as working. An assistant is paid for results, not effort. Let’s look at this analogy: Suppose your niece or nephew is at your house doing some chores, and their first task is to clear some grass from an area you designated so that you can plant some flowers. Three hours go by and then your nephew steps inside – covered with dirt, sweat and gasping for breath. Yes, they’ve been working so hard and you can see that. Then you go outside to look at the finished work. Oops! They dug a hole in the wrong place. This is the perfect analogy for executive personal assistants. Don’t be busy doing the wrong thing and focus your energy on getting results that will meet your employer’s needs.


Going “full blast” all the time: Don’t be on full blast all the time. If you do that, you’re going to get burned out. Many personal assistants operate in fear of being fired, so they want to impress they employer by showing they’re hard at work. Instead, know when it’s time to turn the volume up to 11 and save your extra energy for the times you will really need it.


Be proactive, not reactive: An ounce of prevention is worth a pound of cure. Be a forward thinker and head problems off at the pass. Instead of spending so much time on damage control, focus your energy on preventing problems at work. This is especially helpful if you’re working for celebrities or billionaires because there’s no such thing as a small mistake. It can cost a person or company big.


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