In the News


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How to Earn Six Figures as a Personal Assistant
by Aol
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Brian Daniel was featured on the home page of Aol with his storied adventures of life with Hollywood A-list, ultra high net worth families, billionaires and even royalty. In fact, “the Devil Wears Prada” stories of abused assistants are only rare exceptions because Brian and others in the business confirm that celebrity personal assistants can (and do) earn vast salaries and have amazing perks — like private jets and 5-star hotel stays (READ THE ARTICLE»).
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Lady Gaga’s Personal Assistant Contract Flap
by Upstart Business Journal
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Upstart Business Journal seeks Brian Daniel’s expert opinion when it comes to celebrity personal assistant contracts. Lady Gaga had to sit in a six-hour deposition and be grilled by attorneys that represent the personal assistant who’s seeking overtime pay. This illustrates the utmost importance of a clear employment contract when hiring candidates for personal assistant jobs. Traditionally, a celebrity PA will not get overtime (READ THE ARTICLE»).
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Elite Personal Assistant Jobs Are on the Rise
by Brian Daniel for Forbes.com
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Never in the history of our country, or the world for that matter, has there been such an explosion of super-wealthy. As reported by CNBC News, in the US alone, there are over 9 million millionaires and almost 500 billionaires. Additionally, there are 50,000 households that have net worth between 50 and 500 million dollars. Personal assistants have become the “it” accessory and are needed to manage the complex personal and professional lives of their high net worth employers (READ THE ARTICLE»).
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Celebrity Assistant Academy Awards Interview
by the Today Network (B 105 Australia)
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Brian Daniel gets interviewed by B 105 Radio in Australia for an Oscars special on the lives of celebrity personal assistants and their high-profile employers. Brian was on right after Hugh Jackman and Owen Wilson. The main point, Brian stresses, is that a PA has to be willing to sacrifice a lot, personally and emotionally, in order to survive the 18-hour days needed during awards season. Personal assistant jobs are not all glamour because you must handle all tasks A to Z (INTERVIEW AUDIO»).
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Celebrity Assistants: Staffing with the Stars
by Staffing Talk Business
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Staffing Talk reveals an inside look at the niche market of personal assistant jobs with celebrities and high net worth employers. After Brian’s unofficial retirement from being a celebrity PA, he started his headhunting firm back in 2007 and hasn’t looked back since. Brian is the world’s only executive assistant headhunter that has actually worked for billionaires and royalty, so he understands the special needs of his discerning clients (READ THE ARTICLE»).
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Emmy Awards Special for Celebrity Assistants
by TF1 Network/50 Minutes Inside
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Europe’s #1 entertainment news channel (like Entertainment Tonight or The Insider) covers Brian Daniel on a “day in the life of a celebrity personal assistant” special for the weekend of the Emmy Awards. Join Brian as he takes an amazing shopping spree: Rodeo Drive in Beverly Hills, errands in the Lamborghini, and test-driving a $350,000 Bentley Turbo. Sure, the life of a celebrity assistant may be fraught with emotional stress, but it does have perks. (VIEW THE SHOW»).
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Assistant Resources

career coaching

Here are a number of popular resources for personal and executive assistants to make your job easier (MORE»).