Lights, Camera, Action! Where is my Personal Assistant?

We’ve all heard the nightmare stories.  We’ve all seen the movies The Devil Wears Prada and Swimming With Sharks, but are the stories really true?


We caught up with Celebrity Personal Assistant Brian Daniel, who is owner and founder of, to get the real inside scoop on the business.  We think you’ll be as surprised as we were to learn the truth.


Before starting his own company that places personal assistants with celebrities and high net worth families, Mr. Daniel was in the trenches of Hollywood paying his dues.  A former retail manager, Mr. Daniel decided to put all of his service and hospitality experience to the test by becoming a celebrity assistant – and he’s never looked back since.


While working at a famous landmark hotel in Beverly Hills, Mr. Daniel met just about every A-list celebrity you can name.  All the while, he was dealing with their personal assistants behind the scenes.  Sometimes it was a breeze, and most of the time it was a nightmare.  “The whole time I kept thinking to myself (when dealing with the rouge assistants), I could do much better,” Mr. Daniel thought to himself.  So he decided to put his mind to it and actually walk the walk.

Daniel places assistants in the Fortune 500

Becoming a celebrity assistant

Eventually, Brian Daniel landed his first important personal assistant job with a celebrity vocal coach.  After several years as the coach’s Executive Personal Assistant and Estate Manger, he parlayed that experience and landed a very coveted gig with The Saudi Royal Family.

After years of the jet set life, Brian decided to leave it all to start his own business for other personal assistants.

“I just felt it was time to pass the torch.  After a while, the lifestyle kind of gets to you and it’s time to throw in the towel,” gasps Mr. Daniel.  Brian insists it was all a fun ride.  In fact, he misses it just enough.  Occasionally, he takes a temporary gig if an employer requests him special.  It isn’t uncommon for Brian to do a day or week-long job with an A-lister or billionaire on vacation.


The important thing to know is that – for the most part – the celebrity personal assistant job is not like the movies or books you’ve read, insists Brian.  All of that is hype to get people into movie seats to buy popcorn.  “Most of the people I’ve worked with are very nice indeed,” Brian says with a big smile.


All things considered, books and movies are about entertainment.  Smut sells, but Brian Daniel isn’t peddling it.  Brian insists that he’s been approached more than once by tabloids and other cable news shows for gossip, but has always passed.


To learn more about Brian Daniel’s company, The Celebrity Personal Assistant Network, visit  The company currently places assistants and estate managers in Los Angeles, San Francisco, Miami, New York, and Chicago.


Personal Assistants need to have patience when working for celebrities


FOLLOW: Personal assistant jobs, How to look the part, Resume tips and tricks


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