Brian Daniel’s interview with the website COOL SINGLE CEO

My business and how I got started: I started as a celebrity personal assistant to Hollywood types, high net worth families and even royalty. As I approached 40, I decided it was time to pass the torch, so I started an employment agency dedicated to top tier executive assistants for celebrities and billionaires. I know being an elite personal assistant seems like a crazy thing to give up, but being on private jets and eating at the world’s best restaurants gets to you after a while when you’re working 18-hour days, seven days a week.


Why my product/service is better than the competition: Almost all corporate and domestic staffing agencies are high-volume “Jack of all trades” operations. They try to be all things to all people and they don’t specialize in anything. I am the world’s only consultancy dedicated to personal assistants. Additionally, I’m the only celebrity headhunter that’s actually worked with celebrities and billionaires. Most employment agents never have a bio on their website because there isn’t anything remarkable about their experience. Essentially, other employment agents are salespeople working on commission.


A typical day for me: My day is always different, and that’s exciting for me (even though I’m not on private jets, I still find it rewarding). Believe it or not, I spend a lot of time on the road — in and out of the country. I have clients all over the world. Many employers hire me for a month to move into a mega-mansion and revamp their home office and retrain their staff, so it’s not just about making personal assistant placements. Additionally, I offer 24/7 worldwide concierge services (invite only), so when I make a placement, that personal assistant gets back-office support through my Network.


What I love most about my business: I love that every single day is different. For example, one day I answered the phone and I found out a Middle Eastern prince was going to fly me to Dubai for 2 months to work with his staff. Also, since I work with many of the world’s top 1%, I get an inside look at business operations to Fortune 500 executives and other types of ultra-high-net-worth families. That’s very rewarding and educational!



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