In order to score (and keep) jobs with celebrities and billionaires, executive personal assistants need to “network”. LinkedIn offers a great platform for doing just that, but if used incorrectly it can actually hurt your image – not improve it. Here is a list of things you should never, ever do on LinkedIn:
Bad profile photos
You shouldn’t use selfies, personal photos or anything that you think makes you look cute – so no pouty lips, please! LinkedIn is a “professional” network that should be used to promote your outstanding business acumen, not make you look like you’re a teenager on Facebook. Only use professional photos in business attire. You don’t need to spend a lot of money to do it.
Think about this: let’s suppose you’re a CEO or high-profile executive and you get an email from a LinkedIn user who wants a personal assistant job in your company, but the email is some mass message that’s very generic (and maybe even poorly worded). Are you going to hire that person? You already know the answer. Think twice before you hit the “send” button.
No mass connection requests
Some executive assistants on LI want to reach that coveted “500+” milestone on their profile, as some sort of bragging rights (like having a lot of friends on FB). Don’t request to connect with people just for the sake of doing it. Think of quality, not quantity. Not only will it help you in the long run, but you won’t get banned from the LinkedIn staff as a spammer (Yes, you can get your profile deleted on LI).
Under your name is a place for your title, like “Executive personal assistant”. It’s NOT a place to post commercials and advertisements. It looks soooo desperate if you do that. Who wants to see some message that says “now actively seeking any and all opportunities for a job”? No human resource manager could take you seriously if you are coming off as desperate. Recruiters want to hire someone in a position of strength (and with a strong personal brand).
No shameless self-promotion
There is nothing wrong with “highlighting your strengths,” but there is definitely a line that’s crossed when you get into promoting yourself too much. LinkedIn is not a dating website; it’s a place for professional networking, so think carefully about how you are going to be perceived. Look at the people you admire. Go to the profiles of celebrity CEOs and other industry leaders. If the top brass aren’t doing it, then you probably shouldn’t either.